Ria Joynes's Blog

How Time Flies By…

Posted in 101MC by riajoynes on May 18, 2010

Well the time has come for me to read back the letter I wrote back in October. I’ve read it, reflected and laughed cried and smiled at the memories I have gained. Now where do I begin….

It’s just over 8 months later and so much in my life has changed, one of the biggest changes has to be the fact that I am going to be an Auntie in 2 weeks and counting. Yes that’s right, my sister is having a baby so life at home is pretty hectic as we await a new life into our ever-growing family. Looking back at this letter has really helped me realise how much can change and can be achieved in such a short space of time. It’s flew by at such a rapid pace that I don’t think I’m ready for my first year to be over.

Lets have a look at the points you mentioned in the previous letter and tick or cross them off accordingly…

  • Happy – Check
  • Confident – Check
  • Organised – Check Partially…
  • Creative – Getting There
  • budgeting - Erm….
  • Enter Competitions – Unchecked
  • Job? – Check (yes I know – Shocking!)

So I can see I have done well, but in all honesty they were not the most challenging of tasks to set yourself! So anyway, yes I am happy and I am confident, I have managed to get out of my shell big time and I am less afraid of speaking and approaching people I do not know too well, and also being brave and speaking and answering questions in class. So I can say I am happy with myself and only 60% happy with my work. The only reason I say this is because I know how much I have under achieved this year, and yes call me lazy, because I am but I also lacked motivation and inspiration due to having a blind eye to research and seeing how much this can help and inform my work. Luckily though I have progressed a bit and have started furthering my research now, thanks to the use of twitter, the library, lectures, exhibitions, blogs and Flickr. There is such a huge resource of information out there in front of my eyes so embrace it, don’t let it pass you by as others will pass me by and I will evidently lose out on great opportunities to excel.

Being organised as I mentioned in my letter isthe key to success” and I couldn’t agree more with this quote. Knowing where everything is and having books, research notes and everything else sorted in the right places has allowed me to actually be on time in the mornings and also has prevented me from running around my flat shouting “where is it?!” and “I know it’s here somewhere!!!” – OK fair enough, I may have done that a couple a lot of times, but that really was mainly when I’d lost my keys or my phone! But yeah, simple things like a planner, calendar, pen pot/mug and file boxes have really made my life a lot more easier!

As for money, which clearly was your biggest fear, I have to say we are not doing as bad as we expected! OK so Christmas was a serious time and you found your self in -£500 worth of debt, but that’s slowly creeped up to erm -£472 now but not to fear, as we have a new job! Yes that’s right, a JOB! It is nothing fancy though, we are just a Check-Out Chick at B&Q but it’s going well, first shift last Sunday was successful, so keep it up! We have had a good run of money luck in the past couple of weeks, not to mention the most humiliating win at Bingo last Thursday – seriously I cannot believe how embarrassed you were at winning £1.62p for a line, let alone when you won the second line to gain an extra £10! Not bad for a free play though, and also you were £5.00 up for answering a question correct in class (teachers pet) I mean, who knew you were so clever…

This year really has just gone by in a blink of an eye, there have been of course a lot of messy nights and recovering lie-ins but you haven’t let that affect your work too much, yeah you may have run a little close to the final deadlines time a couple of times, but those are lessons to be learnt! I have definitely learnt not to leave my work to the last-minute, and also to just get out there and explore for that perfect image, you are not going to find it sat here on your laptop, you need to experience and live it. So I think I will write another letter to myself (as lonely as that may sound) because this has really helped me put a perspective to everything and I know the main topic to my next letter will focus on the word, PROCRASTINATION, because lets face it, if it was an island I could easily be the Queen there. I will hopefully be more motivated and will not be sitting on Facebook wasting my day away – although that may change, I still have to deal with my attachment to my new hamster, Roxy – I can’t stop playing with her!

 

We’ll see how things turn out in the months to come, and I look forward to hearing from you again

Love Ria x

Note To Self

Posted in 101MC, Photography by riajoynes on May 16, 2010

use flickr more often.

Flickr the online photo sharing community is a great way to find and make new contacts and to showcase my work as a type of online portfolio.

I have a few contacts on my flickr account, 20 to date – and I have only a measly 6 people who call me a contact. I hope to grow my flickr contacts dramatically so I have many users work on the feed to keep up to date with their styles and their work to help develop my own, and like wise have a lot of people have me as a contact so I can help inform them and their work. I know this is not a task which can just happen over night. No this is something I need to work on constantly and will involve me having to broadcast my self via networking on Facebook and Twitter and also for me to search through the flickr community finding artists that relate to me and inspire me.

Another thing to note is to create my own water mark to stamp on my photos. I think that adding water marks to my uploaded images would help eliminate the risk of people taking my photographs and calling it their own.

I will add a post in the hopefully very near future with examples and concepts of watermarks I may use….

Anyway, let the broadcasting begin -  find me @ http://www.flickr.com/photos/riiarr/

photos will hopefully be added regularly

Inspiration is right infront of us…

Posted in 101MC, Inspiration, Photography by riajoynes on May 15, 2010

you just have to embrace it.

I find inspiration in anything, from what I hear, see, touch, smell and taste. However I do not use all of these senses to inform my work. Hearing and seeing things are the main ones in which I use to help develop my work. Inspiration is an important factor for when I am developing the process of my photography, having information at hand of other practitioners, be it through exhibitions, books, word of mouth of online communities really helps me find inspiration to make my work better. Using tools such as Flickr and Twitter is a really huge information resource at the tip of my fingers and I have come to value these greatly. Being fed information on what other artists are doing, seeing and capturing helps me have a great understanding of how others view the world.

I also find inspiration from my peers at University and my friends. It’s always great to see what everyone is doing and also to give each other feed back to help further our work to make it stronger. Also when my friends comment on my work or ask how did I do that and just showing a general interest in what I do gives me the motivation and the confidence to work harder to keep them always in awe.

I did a post recently about a guy who messaged me via Facebook who had stumbled across my blog. His thoughts and views on my work were a real confidence booster. Yes friends may say your work is good, but they are your friends it is kind of in the rule books, but when a person you have never met before can say such kind words is a real motivator. To hear that I have informed and inspired someone to follow in the work that I have produced has inspired me to keep blogging and sharing out information about how I work and what inspires me and drives me to the images that I produce.

So when told I had to do a blog post on inspiration for 101mc on 3 specific items, it really is hard to pinpoint them. So much has inspired me to do what I do. There is so much inspiration around in our world that we can have to inform ourselves. It’s the a case of getting out there and finding it and putting it to good practice.

Inspiration:

  • Other artists and photographers
  • My Peers
  • Strangers
  • The world and life itself
  • Music
  • People in general
  • EVERYTHING

I think how ever if I do need to focus on 3 topics that have informed me a great deal this year so far then I would choose Social networking sites such as twitter, Strangers approaching my work and giving them inspiration and finally the camera and its power to record and deliver such powerful messages.

Unreported World

Posted in 101MC by riajoynes on May 14, 2010

I have been thinking about what I can write about for my under represented groups in the media post and I have literally been beating myself up trying to think of a topic that relates to myself and something that people, including me take for granted and tend to not think about the serious impact it has on societies.

So here I am with less than a week til my deadline, still thinking….

But wait… something has just appeared right in front of my eyes after watching the channel 4 news. It’s a series on Channel 4 called “Unreported World” – perfect but will this be something related to my life?

I have begun watching and yes, this is something related to me, and something which I have never heard about before and I am pretty sure many people this also relates to aswell will of never heard anything about this either.

Tobacco’s Child

Jenny Kleeman reports from Malawi the dark side of tobacco production following the children as young as three years old that are trapped in labour arrangements.

Now I am a smoker, and I have to say I’m not proud to be one – but yet I still do it. I know it’s a silly smelly habit and I wish I had never picked it up. But this is a day-to-day habit that I take for granted, when I am standing in the store waiting to purchase a packet of cancer sticks, I don’t stand there thinking about where my cigarettes come from, whether this brand is socially correct. No, I stand there searching the shelves trying to find the cheapest brand as prices just seem to keep fluctuating.

This is a growing problem in Malawi, children are working up to twelve hours a day and are suffering horrific conditions just to feed a worldwide addiction. The children are affected by health problems, they experience headaches, chest pains and coughs from tobacco dust lingering in the air.

Child labour is illegal in Malawi but children are still seen working on the streets sorting out tobacco leaves.  A woman is working on the streets along with her children, as a group they wont get paid more than 80p for the day.

As Malawi is one of the worlds biggest tobacco producers in the world and relies on this as 65% of their foreign income, there are children harvesting tobacco instead of being at school, working almost everyday in the hot sun from morning til night. Children working there get tired and ill and their hands are covered in brown sticky resin. The children are exposed to high doses of nicotine being absorbed through the skin, they experience headaches as unlike western farmers in america, these children are not provided with correct protective clothing.

The families work 6 hours before having a break, they carry the tobacco leaves back to their homes to string up the leaves to dry. Their homes are scarce and they literally have nothing but a single mosquito net. The families are forced to work by farmers who are demanding they produce one and a half carts of tobacco per day. Because of this parents are having to rely on help from their children which means they are not attending school as they are being forced to work by the farmers. On average per year the family earn no more than 18£ a year as the farmers claim the tobacco is no being sold fairly during auctions. They earn so little for so much work.

Because the family earn so little  they have had to borrow money from the land owner, and because of their debt they are forced to continue working until it has been paid off. This is labeled by the UN as “Bonded Labour”. It is where adults and their children are trapped in a modern form of slavery.

The landowner says that he himself is angry that the big named tobacco companies are influencing the government to enable them to purchase tobacco at low prices a auctions. He also said that if he had the money he would provide workers with correct protective clothing and a higher wage.

Tobacco companies earn so much money from cigarette sales and one of the major reasons they gain such profit is because at the starting line of production where Malawi families are harvesting these leaves and in the auctions are being sold for much less than they should be as the global tobacco companies take advantage of the workers and the land owners in order for them to obtain high profits.

From this show on channel 4 I went to the Unreported World website and found a blog from Jenny Kleeman, she shared this passage about how terrible the conditions where in Malawi…

“The children who sort and bundle dried leaves spend their days working in thick clouds of tobacco dust. It’s hard to describe how noxious an environment this is. After ten minutes of filming them, my eyes were itching and my chest was tight. The dust clung to my clothes and stuck in my hair, turning my shower water pale brown when I tried to wash it out at the end of the day. The children felt the tobacco’s effects too – they were coughing and rubbing their eyes as they tied handfuls of leaves together – but they’d come to accept it as a normal part of their daily life.”

It’s sad to think that if the global tobacco companies where being fair and actually paid acceptable rates to the Malawian land owners then they would actually be able to pay their farmers a sustainable wage in order for the parents to work, let their children go to school and gain an education so they are not bounded to tobacco farming for the rest of their lives. If these farmers earned more money then they would also be able to afford to buy protective clothing to prevent them from being exposed to nicotine poisoning and then they wouldn’t be having awful head aches, chest pains and severe coughing…

…if only.

Find out more @

http://www.channel4.com/programmes/unreported-world

4OD offer a catch up on demand on the series, it’s worth a watch

Pleasing to the eyes and ears, but not to the mind – Chungking Express

Posted in 101MC by riajoynes on May 7, 2010

Hong Kong director Wong Kar-Wai invites us into the lives of two cops who are regularly visiting the local diner. The film is divided into two separate story lines and the film opens with the first plot based on a plain clothed detective named He Qiwu. The story of Qiwu then progresses onto the second plot following a uniformed dressed street cop, who is only identified by his number 663. Although their appearances may differ the two men have both experienced a recent loss in their lives which is only shown as dramatic irony to the viewers. Shown in two stories, both of them are sharing details about the break-up’s between them and their girlfriends to the workers of the diners.

663 regularly visits the diner where Faye works, and he is constantly ordering the same dish over and over until the chef decides he tries some variety. Faye seems smitten over 663 as she is dancing away at work to loud, contagious music. She listens in to the conversations between 663 and the chef. One day the diner receives a letter and it is a note from 663′s ex girlfriend and it also holds the key to the appartement. 663 ignores the letter, telling the diner to keep it safe for now, so Faye decides to take advantage of this offer and breaks the boundaries, letting herself into the appartement without permission. The use of music in this part of the film is important, along with complimenting camera shots and angles as it is responding to the tension, drama and intimacy between the two characters.

With the film dividing into two different story lines I found myself becoming more involved in the second half. I reckon I may have been more connected because The first story seemed to be cut short and I felt that there was not any relevent links between the two police characters. How ever I was wrong because they were connected, they just did not know that. I think the director wanted the viewer to experience this relation themselves, so that we are left unsure, confused and also unaware.

It is not long until I realised the connection and the audience is invited into the home of the street cop, 663 by the diners chef’s cousin Faye. However 663 is not aware of what is going on behind his back, we still get shown around intimate tight corners of his appartement with a hand-held camera giving us, the viewer a real taste of how this person lives and how his life has been moulded around his ex-girlfriend, who has recently just left him. He is clearly torn up about losing his girlfriend and we also see into her life, seeing her profession as a flight attendant and seeing several photos of her around his appartement.

Similarly, and not forgetting the first sequence of the film, this holds a complete alternate side, although it is following a similar plot. The environment is fast paced and intense, we follow behind a lady with blonde hair and a rain mac, wearing sunglasses. She is running fast, faster and faster, fast paces through the streets of Hong Kong. The story seems unsettled and dramatic and is held together strongly by a supporting relationship between this and the cinematography. The film is scratched, stop motioned and looks really rough, but this relates to what we are seeing. This woman appears in danger and it allows the viewer to connect with the fact that she is either being chased or running away from a situation, which we find out that this is exactly what is happening. She is a part of the drug underworld and has been strung down by a false deal and soon finds the man behind the deal and shoots him dead.

It is not long until the blonde hair lady crosses paths with detective He Qiwu. He Qiwu is shown going through an emotional break-up with his girlfriend which happened on April Fools Day. He is in denial that his relationship has ended and is determined that he will end up together one month later which also bookmarks his birthday. He has become obsessed with purchasing tins of pineapples with the expiration date being the 1st of May. When the 1st of May finally comes, Qiwu has not heard from his girlfriend and goes out drinking, which is where he crosses paths with the blonde haired lady. Qiwu asks her if she would like to join her for a drink, she does and they end up going home to his place but as soon as they arrive the lady passes out of exhaustion and frankly too much alcohol and the story then evolves into the second plot of the film.

Everything involved in the scenes relate, from music, cinematography, environment and the relationship with the viewer and the subject. There was scenes of fast action drama at the beginning of the film, supported with unsteady filming and music so fitting your heart is racing as the blonde lady is running, contrasted with the compassionate lightly lit, intimately filmed closeness between Faye as she manipulates her way into 663′s life. I felt I related stronger to these aspects in the first divide of the film as there was such strong and interesting factors of these uses. Where as in the second half I was more involved in the relationship between the characters, due to the dramatic irony. I found myself sitting on the edge of my seat, waiting, wondering if and when Faye will get caught.

 The film is a success due to these strong relevant and intentional connections, even if the story lines were crammed  n together during such a short space and confusing my mind. But I was still able to connect with the characters and experience their emotions thanks to these complementing factors.

I do advise people watch this film, I think if I was to watch this film again a lot more will become clear, and also I shall be looking forward to seeing the sequel to this film, so I can see if any more questions are cleared up, or if this will just bring more questions to my mind.

Also have a listen to the soundtrack – I have one of the contagious songs playing around my head constantly, and it also has reminded me of when I was younger and my mum would sing along to this on the radio…

http://www.youtube.com/watch?v=V0UcQDUR-fU

Pecker’s Obsession

Posted in 101MC, Photography by riajoynes on April 30, 2010

The light-hearted 1998 comedy film Pecker, directed by John Waters, stars Edward Furlong as Pecker who is a fun-loving teen who has the obsession of capturing everything he see’s on film. A couple of his favourite subjects to photograph are his mum, dad, 2 sisters and his Memama (grandma) who together create is his not so normal middle class family. He also concentrates on documenting the lives of laundrette worker girlfriend Shelley, who is played by Christina Ricci and his best friend Matt.

Pecker a teen from a small town called Baltimore is introduced to us as a snappy happy person, taking spur of the moment images of funny and obscure happenings he is seeing, right in front of his eyes. He is simply capturing the way he views the world. It isn’t long until his photography lands him in trouble with his conflicting job at the sandwich shop as Pecker is ignoring the customers as he is too busy taking photos of the food he is cooking. There is a lot of angles and perspectives of looking though the viewfinder of Peckers camera in this film. I like the way this is done as it gives us a first hand perspective of what it is he is seeing and enables us to be able to see how he is viewing the world around him.

Like anyone else would, Pecker wants people to see his work and see his perspective. He soon sets up his own small exhibition down at the sandwich shop where we see regular customers turning a blind eye to his work and seeing friends and family praising his talent. Peckers talent then takes a turn into stardom when a high-flying curator named Rorey see’s his work and offers him an opportunity to worldwide fame.

The film follows the ups and the downs of his rise to fame. We see a relationship form between Rory and Pecker, however Pecker is blind to this infatuation but never the less, his girlfriend, Shelley is not and we see her turn green with envy over Peckers new admirer. Although we do see this drama created between the characters, the film keeps a comical uplifting momentum due to Peckers naivety towards famous photographers at a viewing evening, and also from the several characters and family members in peckers life.

Although Pecker feels he is doing no harm photographic what ever he wants on a daily basis, the consequences of his actions soon begin to flare up as we see his family, one by one become affected by his work. We see his younger sister Little Chrissy soon be falsely diagnosed for ADHD and his relationship with Matt and Shelley turn sour as the after math of his work has turned their lives into misery. But like I said before, even though there is a lot of drama and turmoil in the film, it is equally balanced out with the comical aspect coming into play and you can’t help but laugh at certain misfortunes as the way they have been acted out and presented to us is that of a funny nature.

Overall I feel this film has affected me as a photographer to become more obsessed and more involved in my photography, and I should always be out looking for that perfect moment, the spontaneous image that can only be capured if I get out there and find it myself, like Pecker. And even though Pecker may have absent-mindedly got himself into trouble with his friends and families I think that good art does cause a stir up, and it makes people talk, causing debates and allowing people to question what it is that they are seeing.

However, I would never dare dream of losing a friendship, a relationship or my family over my work….

Chino Otsuka – Herbert Gallery Talks

Posted in 101MC, Photography by riajoynes on April 4, 2010

We were invited to the Herbert Gallery one evening for a special talk from an autobiographical, half japanese half british visual artist named Chino Otsuka. This was a really valuable opportunity as we gained access into hearing the artist talk to us personally about her work so we could gain a deeper connection with her art and find out about its values.

Her first body of work that she shared with us is called Tokyo 4-3-4-506, which stands for the area and house number where she lived as a little girl. Otsuka explores the notion of diptych, and although this is not necessarily noticable in her work straight away it plays at important role into the deeper analytical meaning of the series.

The images also play on the idea of childhood games, as she is revisiting her past. We see Otsuka hiding in areas of her old dilapidated house, mimicking these games that she would play in her healthy looking house in the past, where as now we are seeing the abandoned derelict modern-day appearance of what this place of solitary has become.

Otsuka showed us several other bodies of work, the next was called deep-fried and this was a project she did whilst at university. She literally deep-fried images of her self to represent her self as a symbol that is used alongside other ingredients to create the end product. She also experiments a lot with food in later work, where she is questioning her back ground of being half japanese and half british by simply freezing self portraits in japanese national food products such as soy sauce.

Finally and probably one of the most interesting and strongest work is the work, imagine finding me. From using old photographs, she revisits the location of many image that have a deep sentimental value to her and she re-photographs herself, setting the scene exactly as it was some 20/30 years ago and by using Photoshop she edits herself back into the original image of her as a child right next to her. The body of work has been cleverly named and the idea may be simple but there is a lot of work put in during the production of her imaging.

I found the experience of hearing such in-depth style really influencing as Otsuka has experimented printing and image making on various different substances such as food. I have experimented in the past with Cyanotypes and I thought that printing onto fabric using the blue liquid was fascinating enough, but after hearing about her experiences, I have come to discover that there is a lot more surface and a lot more boundaries that can be broken, so why should I just stick to photo paper as my medium? Shake it up a bit!

CD Designs for John ‘Singer/Artist’

Posted in 101MC, Extra Curricular Work, Photography by riajoynes on April 1, 2010

I was asked to design a cd design for john, a musician and surrealist artist for a charity compilation album.

John requested I take a photograph of an original painting he had painted himself

(Image Copyrights to John)

I put the image I photographed onto Photoshop and did my first edit with John….

I was pleased with this cover, but I wanted to play around with the idea so I created a couple more ideas to send to John and to be passed on to be viewed.

I personally prefer the Final design, but I will find out soon which will be one will be on the cover and I will be credited in the details.

Find Johns work @ http://www.facebook.com/john.singerartist?ref=ts

John’s 4 brand new studio albums – “HOME IS WHERE?”, “THE SETTLE”, “THE SKY’S BEEN CUT” and “AUTOADVANCE” – are all available NOW on ITUNES.

John performs every other monday regularly at Karns ‘Open Mic Night’ – Hinckley

Open mic night opens its stage to any performer to showcase their individual music style

Come down to watch his performances and view his art work

Other acts to look out for are The Social Ignition

http://www.facebook.com/search/?post_form_id=3594f325a243993352a79378ff9d0ea3&q=social%20ignition&init=quick&ref=search_loaded#!/group.php?gid=102365975007

In Her Shoes

Posted in 101MC by riajoynes on March 19, 2010

From director Curtis Hanson (8 Mile) and writer Jennifer Weiner comes the story of two sisters, Rose (Toni Collette) and Maggie (Cameron Diaz) who couldn’t be more different if they tried. However they both have something in common, their shoe size. Rose lives in her appartement in Philadelphia and she is a highly successful Lawyer who is having an affair with her boss. Even though Rose’s life appears ideal, we still witness an anxiety in her life, which has led to her impulsive shoe collection. Her sister Maggie has recently been kicked out of home and is living on Rose’s sofa. Maggie is a life-loving unemployed beauty who pretty much has a different guy each night - including her sister’s boyfriend. When Rose catches Maggie and her partner in her bed together she calls the final straw and demands Maggie leaves her life for good.

Maggie leaves her sisters and heads to the last place Rose would expect to find her, Miami, after finding old unopened birthday cards from her long-lost Grandmother, Ella (Shirley MacLaine). Her Grandmother is shocked and excited to hear from her and takes Maggie back to her retirement home. Ella has mixed feelings about Maggie’s unexpected arrival and questions why she is there soon to realise she is there to leach money from her. Maggie explains she wants three grand to go to New York to pursue an acting career. Ella laughs at her but offers her an agreement, if Maggie gets a job at the home and saves all her wages, she will match everything she gets penny for penny.

The story of the film is a classic chick–flick and it has its moments of laugher, tears and shock. We see these two completely polar opposite sisters, both having their own similar problems who have fallen out over a man. At first this film seems like a pretty self-explanatory plot, however there is a hidden secret side to the girls lives. Their mother. The girls are led to believe that their mother died in a car accident, their mother had depression, which can be hereditary. Ella shares with her lady friend about how her daughter, their mother, killed her self. When her friend asks how she knows this she simply explains, she left a letter which read, look after my girls – which Ella was unable to do as the girl’s father had ruled Ella out of their lives. But now she has the chance to follow her daughters wishes and not knowing about the feud between the two girls asks Maggie to invite Rosie down.

The film literally is a rollercoaster of emotions, the girls soon become reunited as Rose gets involved in a new relationship with an ever so perfect ex-work colleague Simon. Rose and Simon get engaged and Rose feels she cannot marry him without Maggie being there at the wedding. Each character has performed and gained the identity of the characters so well. Their charisma and ability to feed off each others emotions makes you feel like as though they really are sisters. Even though the film is quite long it doesn’t drag on and the viewer is able to keep involved within the story and to get inside the lives of the characters.

This film is one of my all time favourites, it’s that good I have even began reading the book – something that I never do! It is a classic sentimental film, which can relate to the lives of so many sisters and families. With amazing dialogue, cinematic shots and music and a story line to pull at the heart-strings, this film is a success from the director who has the ability to change and adapt to different genres so well. From the lighting, to the backdrop, to clothing and the amazing acting skills this film is a perfect flick to sit in with a bowl of popcorn, a box of tissues on a cold wet miserable evening.

Fashion vs Sport V&A Collection at Coventry Herbert Gallery

Posted in 101MC, Photography by riajoynes on February 24, 2010

The Victoria and Albert Gallery has once again teamed up with Coventry Herbert Gallery to Exhibit The latest Exhibition, Fashion vs Sport.

This set of work compiles together photography, film, garments and shoes along with various other art forms such as bikes and snow boards. Certain pieces were being showcased at the Herbert  and not only did the public gain free access to this show, the graphic design company also came in to give us a talk during one of our classes. A representative from the company gave us an insight into what goes into the visual aspects of turning an empty gallery space into a housing environment for the show.

Some of the most notable advice she gave to us as photographers, was that graphic designers work in a different format to us. We use measurements such as 6×4 8×10 etc and they work in A formats, such as A 5, A 2 and so on. So when we are taking our images to not only be displayed on the walls of the gallery but to also be used as promotional material we need to take into account that if we are not careful, clipping and cropping may occur to our images so that the designer is able to fit the image onto their correct paper format.

I definitely think that this is an important factor to consider, as she explained that working with the Fashion vs Sport fliers, she was saying the artist of the original image wanted none of her image cropped, so to over come this she incorporated a design over the image to hide where the image did not fit the edges of the A 5 leaflet paper. This is a simple but really useful design aspect she has used, as she has managed to comply by the photographers need and has also managed to fulfil and create a visually pleasing promotional flier.

The show itself was interesting. I have to say I was being fairly narrow-minded by expecting the exhibition to be completely based on photography, as it was not. A lot of the work displayed was in fact the actual garments which had been designed by high named brands and designers. The show featured pieces by Adidas, Burton, Phil Tucker, Stella McCartney, Emilio Pucci, Vivienne Westwood plus many more!

As the exhibition was called Fashion vs Sport, it only seemed fitting that we had these high couture designers tag teaming with these well-known sport brands to form as a collaboration to see how these two may be at the end of the spectrum, but also that when they join alliances they can design and create something really outstanding.

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